BCom Notes Part II Management Objectives of Communication

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Objectives of Communication

Define the Objectives of Communication. Objectives of Communication

1. Information Sharing

The main purpose of communication is to transmit information form a source to target individuals or groups. Various types of information’s are transmitted in the organization-policies and rules and changes and development in the organization etc.

2. Feedback

There is a need to give good feedback to the employees on their achievements, to the departments on their performance and to the higher management of the fulfillment of goals and difficulties encountered.

3. Control

The management information system is well known as a control mechanism. Information is transmitted to ensure that the plans are being carried out according to the original design. Communication helps in ensuring such control, a monitoring mechanism.

4. Influence

Information is power and one purpose of communication is to influence people. The manager communicates to create a good climate, right attitude and congenial working relationship.

5. Problem Solving

In many cases, communication aims at solving problems. Communication between management and the union on some issues (negotiation) is aimed at finding a solution. Many group meetings are held to discuss alternative solutions for a problem and to evolve a solution.

6. Decision Making

For arriving at a decision several kinds of communication are needed, e.g., exchange of information, views available, alternatives, favorable points to each alternative, Communication helps a great deal in decision making.

7. Facilitating Change

The effectiveness of a change introduced in an organization depends to a large extent on the clarity and spontaneity of the communication. Communication between the consultants and the managers between the managers and the employees and amongst the employees help in knowing the difficulties in the planned change and in taking corrective action.

8. Group Building

Communication helps to build linkages of the organization with the outside world. The organization can use its environment to increase its effectiveness. It can also influence the environment itself the government, client system, the resource system etc. Communication plays a critical role in this respect.