BSc BA ADP FSc ICS FA ICom English Essay Importance of Advertising With Outline & Quotations Essay Notes Online Taleem Ilmi Hub
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1. Introduction
- Advertising an integral part of a modern society
- In the past, limited sources of advertisement were available
2. The uses of advertisement
- For the awareness about product
- Increasing of consumption of goods
3. Different sources of advertisement
- Print Media
- Social Media
4. Abuses of advertisement
- Deceiving the consumers
- Selling of worthless stuff
5. Conclusion
Essay:
"When business is good, it pays to advertise; when business is bad you've got to advertise". (Anonymous)
Advertising has become an integral and essential part of a modern society. Whether it is fertilizer for the farmer or a detergent for the urinate, the message of the advertiser, in one form or other, reaches the consumer in the remotest regions of the country.
In past, there were limited sources of advertisement so this trend as much importance as it has got today. There is no doubt that advertisement is necessary to make the existence of even first- class goods known. Even goods that are already well known must still be advertised. In this age of cut-throat competition, it is the man who shouts the loudest that attracts attention. And the consumers would not know of the existence of many good things, if they were not advertised. So even well- established businesses have to spend thousands of pounds a year in advertising, or they will not sell their goods.
"Advertisements contain the only truth to be relied on in a newspaper". (Nathaniel Macon)
It is really advertisements that make newspapers possible. Great journals draw the greatest part of their profits from advertisement; and many smaller papers could not appear at all, but for the income they desire from this source. Advertisement has now become an art; and there are business entirely devoted to supplying firms with striking advertisements. But advertising has its abuses. Many advertisements are meant to deceive and do for a time deceive the public by puffing worthless goods or grossly exaggerating the quality of inferior articles. There is only one consolation, in this connection that a lying advertisement cannot sell worthless stuff for long for the people who buy it will not buy it a second time. As Abraham Lincoln said, "You can take in all people part of time; and you can take in some people all the time, but you cannot take in all the people all the time".
Advertisements also are often an eyesore. The craze for huge advertisements vulgarises many pretty country places and disfigures the streets of the towns. Anyhow, today people first like to know all the aspects of a product before purchasing it. So it has become essential for an advertiser to deliver on his message by using media to tell about the coming product in the market.
"A good advertisement is one which sells the product without drawing attention to itself". (David Ogilvy)
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